Saving money is a state of mind....a way of life....It is not about being cheap or stingy it is more about caring where your money goes. You should stay true to yourself when spending money. Which is to say that you should spend within your means and buy things that are valuable to you or meet a need that you have. Try not to buy things because it is what "the other guy" has....look for things that are unique and meaningful to you. For me this means not buying that million dollar pandora bracelet that everyone I know has but instead finding some meaningful and unique piece of jewelry on a website such as www.etsy.com. And if being ecologically friendly and/or socially responsible are qualities that are important to you than seek out companies that utilize these practices. Invest your time and money in the values that are important not the things that others value.